I collaborated with Fasters to develop a landing page for the JHSF American Express Card(JHSF ID), an initiative aimed at promoting the card’s benefits and features in the high-end sector. The primary goal was to create a modern, conversion-optimized digital platform that showcased the card’s advantages and encouraged user engagement with clear and accessible information.
Built on WordPress using the Oxygen page builder,the landing page was developed with minimal custom code for fine-tuning, ensuring a visually impactful and functional interface. The project incorporates custom fields for seamless content management, strategically placed calls-to-action (CTAs) to drive specific user actions, and a fully responsive design that delivers a fluid experience across all devices, from desktops to smartphones. The structure was optimized to maximize conversion and highlight the card’s exclusive benefits.
The landing page was carefully designed to simplify content maintenance and updates, leveraging custom fields to enable the JHSF team to manage the platform autonomously and efficiently. The integration of strategic CTAs was crafted to guide users toward exploring the card’s benefits and completing specific actions, such as applications or registrations. SEO techniques were implemented to enhance the landing page’s visibility on search engines, ensuring potential clients easily discover the JHSF American Express Card services.